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Lessons from the Robots: Putting a Human Face to Marketing Automation
ADOTAS – One of the dangers posited regarding artificial intelligence (AI) in pop culture is that it destroys humanity. Either it becomes self-aware and resolves to exterminate humanity (“The...
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IBM to Acquire Silverpop
ARMONK, N.Y., April 10, 2014 (ADOTAS) — IBM (NYSE: IBM) today announced a definitive agreement to acquire Silverpop, a privately held software company based in Atlanta. Silverpop empowers marketers...
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Why Marketing Automation Fails (And What To Do About It)
Marketing automation is the silver bullet. It will save your failing marketing program and “auto-magically” turn visitors into leads, and leads into customers. Or will it? Between 10 and 20 billion...
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Marketing Automation: Delivering the Right Message to the Right Person at the...
By Marion Selista Implementing a digital marketing strategy can be hard work and difficult to schedule as there are so many channels and activities involved. Would it not be wonderful to have all the...
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