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For B2B Marketers, the Future is Behind the Firewall
ADOTAS — Much of the attention of the digital marketing community seems to be focused on RTB and the endless debate about its effectiveness for advertisers, ad tech companies and publishers. While this...
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Mintigo Integrates its Marketing Intelligence Platform with Eloqua Marketing...
SAN MATEO, CALIF. , October 23, 2013 (ADOTAS) – Mintigo, a leader in marketing intelligence, today announced that it has integrated its Marketing Intelligence Platform into Eloqua Marketing Automation...
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Bizo Extends Marketing Automation with Online Display & Social Ads
SAN FRANCISCO, October 24, 2013 – Bizo, the global leader in business audience marketing, today announced general availability of Bizo for Marketing Automation, a solution that allows marketers to...
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Silverpop Delivers Marketing Automation for Mobile with Launch of Mobile...
ATLANTA, November 15, 2013 (ADOTAS) – SilverpopTM, a leading provider of digital marketing software that enables personalized customer experiences, today announces the launch of Mobile Connector,...
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EXCLUSIVE: Study Shows Only 3% of B2B Firms Use Marketing Automation
ADOTAS – Integrated marketing platforms like Eloqua, Marketo, Hubspot and Pardot can pretty much do anything these days, from tracking webpage conversions to incorporating a brand’s CRM data to create...
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Bizo Delivers Record-Setting Fourth Quarter, Enters 2014 with $50M Revenue...
SAN FRANCISCO, February 4, 2014 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced that the company closed out the fourth quarter of 2013 at a record $12.43 million,...
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Lessons from the Robots: Putting a Human Face to Marketing Automation
ADOTAS – One of the dangers posited regarding artificial intelligence (AI) in pop culture is that it destroys humanity. Either it becomes self-aware and resolves to exterminate humanity (“The...
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IBM to Acquire Silverpop
ARMONK, N.Y., April 10, 2014 (ADOTAS) — IBM (NYSE: IBM) today announced a definitive agreement to acquire Silverpop, a privately held software company based in Atlanta. Silverpop empowers marketers...
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Why Marketing Automation Fails (And What To Do About It)
Marketing automation is the silver bullet. It will save your failing marketing program and “auto-magically” turn visitors into leads, and leads into customers. Or will it? Between 10 and 20 billion...
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Marketing Automation: Delivering the Right Message to the Right Person at the...
By Marion Selista Implementing a digital marketing strategy can be hard work and difficult to schedule as there are so many channels and activities involved. Would it not be wonderful to have all the...
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