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Why Isn’t Marketing Automation More Automatic?
ADOTAS – What’s in a name? If you are talking about Marketing Automation (MA), the name equates to a lot of confusion. MA indicates a technology solution that’s as easy as “set it and forget it.” But,...
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Case Study: Act-On Ramps Up HA Advantage’s Email Marketing
ADOTAS – It’s quite the quandary — as a startup, the key to building business is getting the good word out. However, limited resources (such as a small staff) can easily stifle marketing efforts....
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Sports Ad ROI on Tap: CoreMotives Integrates with Ticketmaster for Ticket...
Athletes and marketers have a lot in common. They both work hard to understand and assess the competitive landscape to develop strategies for scoring against their opponents. They both use teamwork and...
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Industry Leaders Offer Predictions for 2013 (Part 4)
1 2 3 4 5 6 7 8 9 10 Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online...
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AFAIK: Discovery, AOL, AppNexus, AdVantage Networks, Opera, AK, Silverpop,...
Discovery has joined the list of top-tier publishers who rely on AOL to help distribute their video content to audiences across the web. Fans of shows like “MythBusters,” “Shark Week,” “Say Yes to the...
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Back To School: Silverpop Launches Digital Marketing University
The folks over on Madison Avenue understand just how easy to get sucked into the daily grind of pitching campaigns, monitoring performance and digging through the mounds of big data to find just the...
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Neolane Infographic: ‘Finding Your Way with Marketing Automation Workflow’
Neolane recently created this infographic, “Finding Your Way with Marketing Automation Workflow,” which is cleverly designed to look like a subway map. Each subway line represents a different category...
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Today’s Burning Question: Implications of Marketo IPO
ADOTAS – Today we’re asking our crack squad of online gurus the following question: “What does Marketo’s $75M IPO mean for the marketing automation space?” Here’s how they responded. “Traditional...
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Lead Hoarding: Why Being Stingy Can Really Pay Off
ADOTAS — One of the great things we all love about marketing automation is that it allows the sales team to really focus its efforts. But this can also be somewhat of a wolf in sheep’s clothing. From...
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Bizo Data Solutions Fuels Performance of B2B Marketing Technology Stack
SAN FRANCISCO, April 23, 2013 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced the launch of Bizo Data Solutions, an extension of the company’s existing digital...
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AFAIK: Silverpop, C Squared, SponsorPay, sparks & honey, Visible Technologies
ADOTAS – Here’s the digital heads-up on the latest industry happenings: SilverpopTM, a digital marketing technology provider that unifies marketing automation, email, mobile and social, today announced...
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For B2B Marketers, the Future is Behind the Firewall
ADOTAS — Much of the attention of the digital marketing community seems to be focused on RTB and the endless debate about its effectiveness for advertisers, ad tech companies and publishers. While this...
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Industry Feeding Frenzy Continues with Adobe’s Neolane Acquisition
ADOTAS — Just over 3 weeks ago, Neolane President and CEO Stéphane Dehoche was commenting on Salesforce’s bold acquisition of ExactTarget. Now it’s Dehoche’s colleagues who are weighing in on the...
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CMOs Pessimistic About Achieving Their Goals? Turn to the Data
ADOTAS – Feeling anxious about reaching your marketing goals? You’re not alone. A recent report published by the analyst firm Accenture revealed that 40 percent of CMOs said they are unprepared to meet...
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Are You Ready For Tomorrow’s Biggest Marketing Challenge?
ADOTAS — It is an exciting time to be a B2B marketer. From where I sit within a data services company, we are at the center of a rapidly changing ecosystem of marketing and sales technology. The recent...
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Mintigo Integrates its Marketing Intelligence Platform with Eloqua Marketing...
SAN MATEO, CALIF. , October 23, 2013 (ADOTAS) – Mintigo, a leader in marketing intelligence, today announced that it has integrated its Marketing Intelligence Platform into Eloqua Marketing Automation...
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Bizo Extends Marketing Automation with Online Display & Social Ads
SAN FRANCISCO, October 24, 2013 – Bizo, the global leader in business audience marketing, today announced general availability of Bizo for Marketing Automation, a solution that allows marketers to...
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Silverpop Delivers Marketing Automation for Mobile with Launch of Mobile...
ATLANTA, November 15, 2013 (ADOTAS) – SilverpopTM, a leading provider of digital marketing software that enables personalized customer experiences, today announces the launch of Mobile Connector,...
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EXCLUSIVE: Study Shows Only 3% of B2B Firms Use Marketing Automation
ADOTAS – Integrated marketing platforms like Eloqua, Marketo, Hubspot and Pardot can pretty much do anything these days, from tracking webpage conversions to incorporating a brand’s CRM data to create...
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Bizo Delivers Record-Setting Fourth Quarter, Enters 2014 with $50M Revenue...
SAN FRANCISCO, February 4, 2014 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced that the company closed out the fourth quarter of 2013 at a record $12.43 million,...
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